Collaboration on Digitalization of MSMEs and the Creation of a Profile Video of Ciawigajah Village as a Means of Promoting Local Potential

Abstract

The Community Engagement Program (KKN) connects universities with village needs. The topic of MSME digitalization and the creation of a village profile video was chosen due to the limited use of digital media in promoting local potential. MSMEs in the partner village still face constraints in utilizing visual media, while the village itself lacks adequate promotional tools to introduce its identity and advantages. The methods included observation, interviews with MSME actors, graphic design and video production using digital tools. The program resulted in promotional banners and a village profile video showcasing tourism, culture, and local economy. Evaluation revealed improved community awareness of digital promotion and increased MSME participation in product branding. This program demonstrates that digital media utilization enhances local branding and contributes to sustainable village promotion strategies.